Hello! As you may have noticed, I’ve renamed the title of my blog to fit the URL and my social media handles (@tinycupofcake). While a relatively small change to make on the backend, this has a big impact for my blog, and I’d like to talk about it today and share some of my thoughts on the reason why I’m doing a mini rebrand.
If you’re a creative, you know that coming up with a blog name is serious work. You can’t sit yourself down and force yourself to come up with something creative and fitting. More often than not, I think it just comes to you when you least expect it. I have a love for all things cupcakes and my personal friends and family know this to be very true, so naturally I ended up with a variation of the word cupcakes – hence, atinycupofcake.com was born.
Most bloggers and businesses choose the same URL and title for their website, but for some reason I wanted to have a different title than my URL. I loved the look and sound of my URL. I still do. In a few months when I renew my hosting service which includes my domain name, it will still be kept the same. I loved the idea of having another title that was longer and a two parter sounded right up my alley. So Cupcakes and Creativity was created soon after. I knew there was going to be something with cupcakes in the title and I almost immediately thought of creativity afterwards. This word is an all-encompassing word for what this very blog is for: it is my creative outlet for the creative person that I was born to be.
If you’re still with me and reading, you might be wondering why I renamed my blog to match my URL if I liked the title that I came up with over a year ago. The reason simply being, this is a place of creativity and I want to keep it as much of my own as possible.
Over a year ago, when I started this blog, I wasn’t an avid blog reader. I followed a few bloggers on Instagram and would pin images on Pinterest but I just wasn’t reading blogs regularly, like I do every single day now. After I started blogging for a while, I realized the only way to grow bigger and better was to start reading as much as I was writing. I read more than I write now, in fact, because it keeps me informed, teaches me a lot, and allows me to support the other creatives out there. When I stumbled upon a blog with a rather similar name, I never once compared my blog to theirs because there weren’t many similarities other than one word in our blog titles and we are on completely different paths. But, as I’ve been learning more, growing more, and creating more, I’ve dealt with feelings of frustration when others were doing such similar things on their blogs as I was. I didn’t want to be someone who was compared to another creative, despite it being simply a coincidence.
By now, 2015, it seems like everyone and their mom has a blog. I think it’s fantastic that so many people are striving to publish content of their interests, though it does make it harder to be unique and do your own thing. Someone once tried to use the quote “Imitation is the sincerest form of flattery” during a conversation with me but I dislike this quote. So much. Backtracking a little, this made me think about the brand image that I’m creating with my blog. While still a new blog with many ways to improve, I think taking what I love and created with my URL is what I want my entire website to be known as from now on. I am uncomfortable with others imitating (even if it’s just slightly) their fellow creatives, which is why I’m choosing to differentiate my blog more at this time. No one asked me to do this and only one person has ever commented on the similarity of my blog name with a very well known author’s blog. I want people to understand that this is my own decision because I fully support keeping the creativity and uniqueness alive in the blogging community.
Lastly, what really made me want to do this is how easy it was for me to carry out. I am really only changing the banner of my website and the name of my Facebook page. All of my social media handles will remain the same (@tinycupofcake) and my URL is the same. Same goes for my business emails and other accounts. I even have hashtags that I use on social media (#tinycupofcaketravels, #tinycupofcakefaves, #whatgracewore) that are completely unaffected. It’s like I knew that this would be happening all along. I have finally found what I am most comfortable with and I’m sticking to that. There is one single hashtag (#cupcakesandcreativity) that will be put to rest in this process but I think I’m going to leave it on my pictures. It still represents the most wonderful first year of blogging and all the adventures that it has taken me on, this is just the next phase in my adventure blogging.
Thank you so very much for reading this and understanding! I appreciate each and every visit to this blog and the support.